The future of mobility will be electric, autonomous, entertaining and above all: exciting. There is a paradigm shift happening as the automotive industry transitions gradually to a safe autonomous driving future and a new sense of freedom is coming for both drivers and passengers sooner than you might think. Join Rana June, CEO of ZYNC, Austin Russell, CEO of Luminar and Markus Schäfer, CTO of Mercedes-Benz. They discuss how the software-defined car, autonomous technology and embedded entertainment content aim to give you back your most valuable resource - TIME - and how this lets you experience your car like never before.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This live event has ended
This online event has ended
This event is currently available on demand.
Video On Demand for this event began on Thursday, March 16th 2023 at 11:30am CT.
You must be signed in and linked to watch.