Join Mark Hoebich, EVP/Head of Film & TV, Luminate, and André Vargas, Chief Data Officer, CAA, as they discuss the entertainment industry's evolving relationship with data and business intelligence, including how each play an increasingly important role in improving outcomes for clients and building a better understanding of the future. The conversation will also address the challenges of sourcing data in the digital age, the need for transparency surrounding streaming TV/film consumption measurement, and how data has allowed for an increased exploration of deeper genre-specific analyses.