Leveraging Data in Today's Film/TV Economy

Mar 11, 2023

11:30am – 12:30pm CT

Recording: Leveraging Data in Today's Film/TV Economy, Mar 11, 2023

Join Mark Hoebich, EVP/Head of Film & TV, Luminate, and André Vargas, Chief Data Officer, CAA, as they discuss the entertainment industry's evolving relationship with data and business intelligence, including how each play an increasingly important role in improving outcomes for clients and building a better understanding of the future. The conversation will also address the challenges of sourcing data in the digital age, the need for transparency surrounding streaming TV/film consumption measurement, and how data has allowed for an increased exploration of deeper genre-specific analyses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mark Hoebich
Mark Hoebich


photo of André Vargas
André Vargas

Creative Artists Agency

Primary Access
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Secondary Access
Music Badge
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