Finding Consumption Currency in the Era of Film and TV Streaming
In the current entertainment environment studios and production companies have very limited information about how series and programs are performing on SVOD platforms. How does this impact the ability of series producers to improve and predict series longevity and renewals? How do story creators lean into a particular character or storyline when they receive very limited viewership data? And how does this general lack of transparency impact the ability of marketers to adjust campaigns to engage other viewer demographics? These questions and more will be addressed in this session.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.