Join Rob Jonas, CEO of Luminate, as he offers an updated, data-driven forecast for the entertainment industry over the next year, providing insights on some of the fastest-growing trends across music, TV, film, gaming, and more. The session will connect all of Luminate's world-class data sets, including its industry-standard music consumption database, which has been fueling the Billboard Charts since 1991, along with its film and TV tracking system, and its expert research studies that continuously capture global audience and content-creator habits, casting them through a human lens. From the consumption preferences of Gen Z audiences to the ways in which content discovery methods interact across music and TV, from the power of gamers to nostalgia's effects on music streaming, it's now more essential than ever to understand data's role as a tool to connect audiences and drive creativity across the media and entertainment fields.