ZZK Records has spent more than a decade at the forefront of Latin music, carving out space for artists putting a futuristic (and often electronic) spin on classic rhythms and folklore traditions. Along the way, the label spread across the globe and helped launch a few stars—Nicola Cruz, Chancha Vía Circuito, La Yegros and Son Rompe Pera among them—but while the name ZZK is now likely familiar to just about anyone with a taste for forward-thinking Latin sounds, the crew’s origins were rooted in something much more humble: the desire to throw a great party.