Presented by Dolby
Building Brands by Leveraging Culture, Creators, and Celebrities
Brands often employ culture, creators and celebrities to connect with their target audience. When doing so it is important to strike a balance between authenticity, relevance, and cost-effectiveness. Hear from thoughts leaders across the tech, entertainment, and consumer product industries discuss leveraging culture, creators and celebrities to build brand love.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.