Presented by House of Creative Denmark
The Future of Marketing in a Post Purpose Era
Marketing has always been a force for change, from pushing the boundaries of popular culture to inspiring people to drive societal change. Companies are investing billions in winning hearts and minds of consumers with a strong purpose, but increasingly facing scrutiny for not doing enough or not doing it right. Meanwhile, the marketing divisions are battling financial scrutiny and talent churn.
The big question is there still a role for marketing in driving change for good in the post-purpose era?
What does it really take for marketing to connect with young consumers, in times of radical financial, environmental and cultural change?
How can we empower future marketing leaders to make the social impact?
Join us for an open discussion with Marketing Pioneer Sandeep Seth, the Global CMO of Coach leading the recent transformation that catapulted the brand to Gen Z relevance by finding purpose in courageous self-expression with a Lil Nas X partnership.
The session is facilitated by Jakob Stigler, co-founder of Mano. This orchestration consultancy has helped leading global brands (Pandora, P&G, Uber, IKEA, WhatsApp, etc.) pivot to a new generation of consumers and create better ways-of-working for marketing talents.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.