59 X Records is partnering with Austin Pets Alive! to present their first Official SXSW Showcase while supporting Austin's largest and longest running No Kill shelter. Founded in 2016, 59 X Records is a boutique label and management company focused on redefining artist development in the modern world. Based out of Atlanta and Phoenix, 59 X Records helps develop and launch the careers of emerging artists spanning multiple genres. Their company culture embraces and encourages community building and involvement, with the label and its artists actively supporting non profit organizations in the areas mental health, voting rights, animal rights and more. Anyone donating to Austin Pet's Alive! at the showcase will receive a free compilation CD featuring showcasing artists and 59 X Records bands.