Presented by Lush Cosmetics

Lush House

Mar 10, 2023

10:00am – 7:30pm CT

Friday, March 10

All are welcome at The Lush House—a playful experience that celebrates our vibrant heritage and the bright future ahead.

Lush Cosmetics infamously came off all Meta platforms in 2021 in a controversial move, praised and criticized by the industry in equal measures. Join us to be immersed in creative chaos and learn how we're pushing the boundaries of innovation at the intersection of cosmetics, activism and technology by exploring what it means to be anti-social and inventing an ethical digital future.

What's on today:

10:00am - 3:00pm
Meet two iconic Lush characters, the Lord of Misrule and Snow Fairy, brought to life via motion capture technology and Unreal animation. (Available at 10am, 1pm and 3pm)

11:00am The Big Tech Rebellion
A special keynote presentation from Chief Digital Officer Jack Constantine on Lush pulling the plug on all Meta platforms, his optimism for the future of technology, and why brands wanting to tackle climate change should initiate a digital divestment plan.

2:00pm The Bathroom of the Future
Visit the Lush Kitchen to see brand new innovations in bath time tech and hear from Simon Ince, Creative Technology and Innovation Lead at Lush, and Adam Goswell, Head of Technology R&D at Lush, on their vision for the future.

3:00pm Digital Engagement, A SOCIAL Future: Presented by Lush and The Future Laboratory
Looking to 2030, this panel will explore digital culture and the need to be techno-optimist to flourish—with digital spaces, Web3, the meta verse, AI and emerging tech— to herald a new industry manifesto for ethical digital engagement.

4:30pm Future Shock: Handmade is our Middle Name
Hear from our Lush compounders, the cosmetic chefs who make our products, and Louise French, Strategy Director at The Future Laboratory, on the value of handmade in the face of an autonomous future.

5:30pm Happy Mar10 Day
Power up on MAR 10! Join us for a special announcement and a conversation with Josh Constantine and Kalem Brinkworth from the Lush Concepts Lab about brand collaborations.

6pm Join us for drinks, live entertainment and more! Full lineup to be announced.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
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Film & TV Badge