Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience, March 12-14 showcases outstanding immersive projects by talented international producers for SXSW attendees. Stop by to experience technology that is reshaping the language of storytelling.

Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us and are redefining how we experience the world. The projects presented in our XR Experience emphasize storytelling and art in the immersive world.