credit: @davidbarajas

Presented by Sonidos Afro presented by Toro Music & Wonderlandia / GuerreraPR


Mar 15, 2023

9:00pm – 9:40pm CT

Empire Control Room

Immasoul represents female empowerment through her smooth R&B music and her soulful sounds. The Caribbean singer is recognized as a powerful live performer and versatile composer. Women empowerment is a passion and priority for Immasoul which is transmitted through her music. In 2018, Immasoul was chosen as an ambassador for Nike Mexico to represent the “FORCE IS FEMALE” global campaign. In 2019, she was part of INNVICTUS stores “International Women’s Day” campaign. In, 2020 Nike chose Immasoul to be part of their “Play Inside Play for the World” campaign, and in 2021 she was part of The Body Shop Mexico’s self-care/love campaign “Eleva Tu Amor.” 2022 was a mayor year for Immasoul, she was one of Budweiser’s "Royalty Artist" in a global campaign and NFT drop, and NFTs were sold-out in 20 minutes. In May she was the first Latin artist to participate at "Veecon, in Minneapolis. She had her first sold out in Mexico City, debuted successfully in Ruido Fest in Chicago, and since then she has doubled her numbers in streaming services reaching new
audiences. Immasoul continues to be an active advocate of gender equality, women in music, intersectional feminism, and black and brown rights.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry
Music Badge
Platinum Badge
Secondary Entry
Music Festival Wristband
Artist Wristband
Interactive Badge
Film & TV Badge
Chetumal, MEXICO
R & B