Presented by RnB Forever

Jade Novah

Mar 18, 2023

12:20am – 12:50am CT

The North Door

This performance is part of the showcase that starts on Friday, March 17at The North Door

Jade Novah is a multi-hyphenated artist, whose covers, skits, & original music have garnered over 100 million views on YouTube alone, inciting both fan fervor & critical applause. Her full-length debut, "All Blue," has tallied over 16 million cumulative streams independently, which resulted in a 2019 NAACP Image Award nomination for Outstanding New Artist.

Growing up in Cleveland, OH she was influenced by her father's love of rock music & her mother's affection for musical theater. She got her start singing background vocals for several artists, including Rihanna, Eminem, Nicki Minaj & Lady Gaga, and eventually received major viral attention for both her incredible voice and comedic content on social media. Her wide range of talents have been praised by the likes of Lena Waithe, Reese Witherspoon, Anthony Anderson, & Stevie Wonder.

Jade has written hilarious original content for BET, Madame Noire, and All Def Digital and has voiced several characters on FUSE TV’s animated sketch comedy series, Sugar & Toys. Along the way, she’s earned acclaim from BuzzFeed, Rolling Stone, Good Morning America, Essence, and Ebony, as well as winning the Viral Sensation Award at TV ONE’s Urban On

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Interactive Badge
Film & TV Badge
Cleveland, OH