IN THE RAW - Sweetening your day since 1970. Sugar In The Raw® started our obsession with natural, less-processed sweetness - a trend that continues to this day with a wide variety of In The Raw® plant-based sweeteners. Our growing line of natural sweeteners proves that a less-processed, plant-based approach makes a difference you can taste. Whether you’re pouring or scooping, In The Raw®products are all reliably plant-based and full of natural sweetness. Many people discover our brown (Sugar In The Raw®) or green (Stevia In The Raw®) packets in quality cafes or restaurants, so it won’t surprise anyone that they’re the choice of baristas & chefs everywhere.