The French Touch movement emerged to break barriers between sectors and surprise through innovative actions. It promotes French Cultural and Creative Industries, uniting ambitious companies and talents driven by values of excellence, boldness, and creative freedom (Ami Paris, Ubisoft, Pathé, mk2...). Annually in November, the French Touch hosts the 'We Are French Touch' event in Paris, the major gathering of French innovative creative industries. Supported by Bpifrance (the French public investment bank), it stands with brands and entrepreneurs, financing and advising projects. Since the 2020 launch, 6 billion euros injected, supporting 14,000 creative companies.