In the dynamic world of entertainment marketing, transformation is more than change — it’s evolution. Our industry isn’t static, and neither are we. For 66 years we’ve listened, learned, and led. Our new identity isn’t just a name. It’s a commitment — to honoring the vast spectrum of creativity, innovation, and brilliance that global entertainment marketing encompasses. We are more than an institution; we are a community of diverse marketers, creators, innovators, and visionaries. G.E.M.A. stands as a beacon for every marketer across the globe, empowering them with resources, recognition, and community.