Softcult

Twin sisters Phoenix (She/They) and Mercedes Arn-Horn (She/Her) have been making music together since they were barely teenagers. Cutting their teeth in the local scene of Kitchener, Ontario helped them find their feet but because it was dominated by blokes, they were often left feeling like the odd ones out. Later, when they started touring further afield, the pair were exposed to how “misogynistic the music industry really was”. Tired of biting their tongues, putting up with relentless sexism as well as realising they weren’t the only ones having to deal with it, Softcult sees the pair biting back. As their debut single promises, “something’s got to change”.

The duo had been toying with the idea of Softcult for a long while but the pandemic finally gave them the time to focus on bringing that vision to life. Recording at home and produced by Phoenix, the band are able to capture what they hear in their heads without a middle-man diluting things while Mercedes has taken charge of their music videos.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Softcult

Mar 16, 2023
10:15pm — 10:55pm
Presented by
M for Montreal
Mar 18, 2023
9:00pm — 9:40pm
Presented by
Planetary Group
About
From:
Toronto, ON, CANADA
Genre:
Subgenre:
Alternative