Debby Friday

Release Date: March 24, 2023
DEBBY FRIDAY’S debut long-player, GOOD LUCK arrives on Sub Pop & Arts & Crafts (in Canada) this spring. DEBBY recently re-located from Vancouver, to Toronto and for her debut she worked with a producer for the 1st time, Juno and Polaris Prize nominated composer, Graham Walsh. The jump up in production value adds a sort of heft and pull to the genre-flexibility on parade here: think of it a little like Sevdaliza meets Death Grips.
Few do it like DEBBY, though. Lucid, acid housey, high-BPM track “I GOT IT” - accompanied by Chris Vargas of Pelada and Uñas - has her unprecedentedly cocksure and vainglorious. She’s still drawn to certain keys and moods (the brooding D and F minor, are all over this album) to suggest melancholia, darkness. However, lead single, “SO HARD TO TELL,” sees FRIDAY shed all of her signature industrial tropes, to deliver a completely out of pocket, and totally assured, falsetto pop song. This sun-bright track is a crucial signifier in FRIDAY’S expansion.
The album GOOD LUCK is being co-released with a short film of the same name, co-directed by FRIDAY and Nathan De Paz Habib (Chino Amobi's Eroica.)

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Debby Friday

Mar 16, 2023
9:00pm — 9:40pm
Presented by
Sub Pop / Saddle Creek / Hardly Art / BAMM BAMM
Mar 17, 2023
5:00pm — 5:40pm
Toronto, ON, CANADA
Professional Connections
Debby Friday is seeking the following:
  • Sync/Music Supervisors