photo of Sarah Knapp

Sarah Knapp


Sarah Knapp is currently the Founder & CEO of Mappy Hour.

Mappy Hour is a community platform that connects urban dwellers to outdoor recreation in cities. Through inspiring stories, communal mentorship and monthly meetups, Mappy Hour provides space for urban dwellers in over 10 cities to connect with the outdoors.

Sarah has been recognized by Outdoor Retailer’s Inspiration Awards, Outdoor Industry Women’s Coalition, The Appalachian Mountain Club and other industry leaders for the work she’s done shifting perceptions of outdoors for urban populations.

Sarah’s previous companies include offMetro, a green travel resource for urban dwellers wanting to get out of town, car optional (exited 2020) and OutdoorFest, a 10-day outdoor adventure festival in NYC.

Sarah’s experience also includes event production with clients such as The North Face and Apple TV+ and freelance writing with bylines in Brandweek, Adweek, REI Journal and Outside Magazine.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Sarah Knapp
Events featuring Sarah Knapp