photo of H Woo Lee

H Woo Lee

Chef / Food Content Creator

H WOO LEE started his TikTok account in late 2020, where his following skyrocketed due to his innovative, quick-cut cooking videos and his dry, charming, and humorous demeanor. Despite the lack of a culinary degree, H Woo has an impressive set of professional culinary skills that he’s acquired through extensive research during his leisure time, 3 weeks interning at a Michelin Star restaurant, and hosting his own underground fine-dining restaurant, Maru Los Angeles.

Throughout 2021, he has expanded his brand and following by posting easy to follow recipes to the elaborate dishes he creates, along with collaborating with other creators and DJs. In 2022, h woo is looking to further expand his audience and partner with brands and production companies to produce long-form content and host experiential private events.

H Woo’s content is marked by his signature quick-cut ASMR cooking, his dry humor, and the beautifully plated dishes. He shares a love for house & techno music, which can be seen in several videos where he showcases his favorite artists and music.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring H Woo Lee
Events featuring H Woo Lee