Graham Fotheringham has been in the auto industry for 25 years and focused on electric vehicles since 2010 when he traveled to a small workshop South of San Francisco to kick off development with Tesla for the Toyota RAV4 EV. Since then, he has been conducting market research, involved with planning EVs, developing new automotive business and sales models. While every country begins shifting towards EVs, the needs of each market is different and the challenges that face EV adoption is unique to each region. Understanding these is key to successful EV adoption and market success. Graham has spent the past 6-years advising Chinese OEMs on the strategies and product requirements needed to establish a foothold in the US market while building future-ready brands and avoiding the missteps of other foreign brands that have entered the US market.
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