Jordan Tite

Jordan Tite is Esports Sponsorship Director at Nielsen Sports responsible for fostering and maintaining strong client relationships with the esports industry's most innovative players including Riot Games, Electronic Arts and Ubisoft. As one of the original team members of Nielsen Sports' esports practice which first launched in 2019, he now provides expert data analysis, media evaluation and consultancy enabling clients to successfully execute on their sponsorship strategies.

Jordan joined Nielsen directly out of college in 2015, coming up through the company's prestigious Emerging Leaders Program. During this time, he successfully completed assignments across a diverse range of roles including onsite Client Services at MillerCoors in Chicago and E-Commerce Growth & Strategy in San Francisco.

A graduate of the University of Western Ontario, Jordan earned a Business Management and Organizational Studies degree with an Honors Specialization in Consumer Behavior. His top game by playtime in 2022 so far has been Rider's Republic (freestyle skiing - yes, please!), and his guilty pleasure has been Hearthstone Battlegrounds.