Kristy Castleton

Memory maker, entrepreneur, creative director, neuroscience lover, wordsmith, mixologist, Reiki master and mountain climber. Kristy is a deliciously moreish cocktail of wildly creative contradictions.

She is about what makes our brains engage and our minds whirr, what makes our jaws drop and our subconscious stir. Kristy is passionate about vivid, one-of-a-kind, enchanting experiences that create positive long-lasting memories.

After she was struck down with a neurological illness in her 30s, Kristy became fascinated by how our minds work and the impact of breaking negative memory patterns and making new positive ones. Having re-written her memories to aid her recovery, she made it her mission to put this knowledge to good use.

So, in 2013, Kristy founded Rebel & Soul - The Memory Makers® - a multi award winning, socially conscious brand experience agency with a neuroscience twist. The agency applies their proprietary Neuroscience methodology INVOLVE® to optimise environments to accelerate learning and enhance memorability.

Rebel & Soul are leading the way in brand memorability and hold the coveted 2020 and 2021 Agency of the Year awards in Brand Experience and Event & Experiential Marketing by Marketing Magazine and Campaign Asia.

Think one-of-a-kind moving art installations to world-first cinematic whisky experiences, emotion tracking wearables to oversize holograms (of Sir Richard Branson no less) teamed with attention inducing audio, synapse enhancing aromas and an ice cold drink served up by a dancing robot.

Kristy’s personal resilience, ‘unassumingly effervescent’ nature and fierce tenacity are clocking her a host of personal accolades too. From Innovator of the Year to Entrepreneur of the Year, Woman to Watch to a Woman Leading Change, it’s clear that her unique application of science to experiences is making positive memories in all the right places.