Johanna Zmud

Johanna Zmud is an internationally recognized innovator at bridging transportation research, data, technology, and policy and a Principal at RSG, a research, analytics, and strategic insights firm. For decades, she has led the application of survey science to travel behavior data collection to understand important phenomena, such as transportation mode choice, and to ascertain developing trends, such as the propensity to use automated vehicles. In the mid-1980s, Johanna cofounded NuStats, which at the time of its sale, was the largest producer of data on urban travel behavior. In 2000, she also cofounded GeoStats, which developed technology solutions for the real-time measurement of personal and vehicle movements. In 2010, Johanna joined the RAND Corporation, where she served as Director of RAND’s Transportation, Space, and Technology program. In 2014, she joined the leadership team at the Texas A&M Transportation Institute, where she directed the multimodal planning division