Carolina Trejos

Carolina Trejos has extensive experience in Director level positions for leading multi-national brands, including Avianca Airlines, Citibank and Scotiabank. She has brought this experience to the Costa Rica Tourism Board, where she is responsible for designing and implementing marketing and communication strategies to promote Costa Rica’s brand locally and abroad. The Costa Rica Tourism Board primary focus is on increasing awareness of Costa Rica as a first-choice, biodiverse, and sustainable travel destination in relevant markets.

Carolina is an active negotiator and representative for Costa Rica with major international airlines and global tourist companies for initiatives and cooperative efforts to drive travel to Costa Rica. She is the lead member of the Tourism Marketing Committee, a private-public committee responsible for aligning the marketing investment and focus of the Costa Rica Tourism Board (ICT) with the needs and development plans of the private sector.