Natalie Holloway

Natalie is the cofounder of Bala, a Los Angeles-based movement company. Natalie – a certified yoga instructor – and her fellow cofounder / eventual husband shipped the first 75,000 units of their now infamous Bala Bangles from their garage before appearing on Shark Tank, where they secured an investment from Mark Cuban and Maria Sharapova. Bala has since been featured in the likes of Forbes, The New York Times, Esquire and was dubbed one of "The 17 Items That Defined 2020" by Vogue.

Prior to Bala, Natalie worked at best-in-class advertising agencies on marquee brands including Starbucks, Google and Jeep.
Natalie attended Fashion Institute of Technology before graduating from The University of Texas at Austin.
Natalie is a mother to Watson and dog-mom to Penny and Naomi.