Joe Ferencz has been a business leader and creative contributor as an artist, strategist, marketer, and producer to some of pop culture and gaming’s biggest brands over the past two decades. Joe founded Gamefam in 2019, as the world’s first professionally-managed, fully dedicated Roblox and metaverse experience publisher. Gamefam’s mission is to create the world’s best games for the world’s best brands for the world’s best digital community. Gamefam is a Top 3 Roblox developer with 4 top 25 Roblox games, a suite of brand partnerships, and 20MM+ daily visits to its growing network.
Joe began his career as an art director on sports licensed consumer products including NFL, NCAA, and NHL merchandise before attending business school at the University of Michigan. In the years leading up to founding Gamefam, Joe was a brand strategist and marketing executive, working on Assassin's Creed, Subway Surfers, and Crayola. He helped each IP expand beyond its core platform into new forms of media, merchandising and revenue streams. Joe’s game design and producing credits include App Store Editors' Choice winner He-Man: The Most Powerful Game in the Universe, Star Wars Rebels Recon Missions, and Hot Wheels Race Off, which has over 100MM downloads. As the consulting Executive Producer for Hot Wheels video games, Joe helped elevate the brand to one of the top toy IPs in gaming today, executing 15 highly-regarded products between 2015 and 2018, including the Forza Horizon 3: Hot Wheels Expansion Pack, named the #1 Xbox Exclusive of 2017 by industry-leading website Metacritic.com and Hot Wheels Infinite Loop, nominated for Best Mobile Game and Best Racing Game at Gamescom 2019, as well as named Apple Best of 2019.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.