Sheila Judkins

Sheila is the Director of Marcom, Metaverse at Meta Reality Labs. She is an insights-driven marketing leader who believes deeply in the power of people, investing in them, and being an advocate for representation in business and media. With 20 years of experience spanning Toys, Games, Entertainment, Education and Gaming, Sheila has driven internal and product transformation on brands like Star Wars, Play-Doh, Transformers, and The Sims. As a first generation American and the daughter of immigrant parents, Sheila is passionate about cultivating more open minded, empathetic citizens of the world by fostering connection and using technology to create safe spaces for community, education, and self-discovery.

I believe in the power of mentorship (traditional, peer-to-peer, paying it forward) and that you are responsible for the culture you cultivate the moment you walk into a room. It’s my goal to share my experience with others so that they may learn from my mistakes, be motivated by success and overall use personal storytelling to make it better for someone else. I believe the attitude shows up in the work and that’s why it’s important to connect with people on an individual level, be able to be a yogi in leadership, and bring teams together, just like making music, to create harmony and something greater than the sum of its parts. I am looking forward to meeting you and hearing about your business!