photo of Simon Horrocks

Simon Horrocks

Managing Partner
Gold Diggers Sound

As both an artist and a business professional, Simon has over 30 years experience in the music industry. He began as a performing musician and writer in Detroit, and relocated to Chicago to study music business in the Columbia College Art’s Entertainment and Media Management Program. While in the program, he began creating and selling tracks to House Music legend, Larry Sherman, and writing songs for the Latin Dance group TKA. Shortly thereafter, Simon negotiated and signed a production/publishing deal with Chris Blackwell for Island Records.

After 5 records and 8 years of nationwide touring with Capricorn Recording artist The Freddy Jones Band, Simon transitioned from artist to manager, handling on behalf of Alliance Artist such clients as Survivor, Bad Company, Wayne, Blue Epic and the Grammy-nominated Howard Tate. Since 2004 he has been entrenched in Atlanta’s Urban music scene as a management consultant for Multi-Platinum and Grammy-nominated artist Ciara, and as General Manger for Upfront/Universal Records where he spearheaded projects for four-time 2008 Grammy nominee Akon and Chilli (TLC).

Simon is Co-Founder of Affix Music, a Los Angeles-based music licensing company specializing in placing quality independent music in Television, Film, Advertising, Games and Digital Media. The company has placed Urban Music with some of the biggest brands in the world, including The Walt Disney Company, HBO, Warner Pictures, EA Sports, NBC Universal, Turner Broadcasting, ABC Television, Clear Channel and Verizon, In January 2010 Affix launched its music licensing platform that greatly simplifies search, audition and music licensing process for media clients. He is also a member of The Recording Academy Los Angeles Chapter (The Grammys) and Co-Founder of Georgia Music Partners.

In 2015 teamed up with longtime friends Dave Neupert and Dave Trumfio to build Gold-Diggers. A unique venue, boutique hotel, and recording studio complex in East Hollywood, CA as well as Gold Dig

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Simon Horrocks
Events featuring Simon Horrocks