Tierney Stout joined Vans in January 2018 and is responsible for the brand’s global music marketing strategy. In this role, Stout leads the design and implementation of seasonal and multi-year global music marketing programs for Vans while fostering the brand’s relationships and partnerships with artists, managers, labels, and agents throughout the globe. Additionally, Stout has led the development of Vans’ online global music presence through a series of marketing initiatives such as Sidestripe Sessions and Vans Musicians Wanted, and Stout has also fostered product collaborations with Anderson .Paak, Tierra Whack, A$AP Rocky, Foo Fighters, Metallica, and more.
Prior to joining Vans, Stout led Gibson Brands’ Entertainment Relations in New York. In this role, she was responsible for developing and implementing strategic marketing and promotional partnerships with key music industry, corporate, and media partners to further reinforce Gibson’s positioning as a lifestyle brand. Stout also helped drive Gibson’s mainstream presence in New York by curating joint marketing campaigns with traditional media and entertainment franchises throughout the community.
Over the past 20 years, Stout has worked in various facets of the music industry including distribution at The Orchard, publicity at Tell All Your Friends PR and music programming for the SXSW Music Festival. Stout also led the creation of the annual charity event, Brooklyn Rock Lottery in 2010. This event aims at bringing together 25 local musicians to create 5 new bands of 5 strangers in one day before performing a live performance of songs they’ve written within a 12-hour period.
Originally from Texas, Stout attended the University of North Texas. She now lives in Los Angeles, and is the proud owner one very adorable pup, Betty.
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