Clifford Rigano

As a diverse executive with over two decades of experience, Cliff's perspective offers a rare combination of business AND creative success. His rich history allows him to develop brand identities with a keen sense of the larger (and increasingly complicated) marketplace while maintaining a true respect for the creative vision.

As Creative Director & Head of Culture, Content & Experiential Marketing for Jagermeister, Cliff brings a unique 360-degree view that starts with strategy development & includes creative direction, styling & design, asset / content creation, product management, licensing & partnerships, cultural & lifestyle marketing, packaged goods manufacturing, digital engagement & finally sales and the consumer experience. He is a goal-oriented global thinker who manages high profile projects & difficult personalities in fast paced environments.

Cliff has a twenty year track record of proven success in music & entertainment strategy as well as cultural & lifestyle marketing. As Marketing Director for both Motown & Republic Records, Cliff has developed & grown creatives in every channel, from worldwide superstars to brand new talents. His strength as an experienced manager allows him to motivate, educate & collaborate with a team while navigating a challenging business environment. Cliff has worked with a variety of talent over his career including Post Malone, Black Sabbath, The Rolling Stones, Drake, Lil Wayne, Nicki Minaj, Kid Cudi and many more.

Cliff also has an extensive history as a performer and songwriter. As singer in the band Dry Kill Logic, Cliff have released six albums & two DVDs selling / streaming over 500K total units worldwide while signed to both major & independent labels. As a published songwriter with EMI, he has worked with Grammy, Emmy & Tony winning producers, artists & engineers garnering multiple placements in film, TV & video games. Cliff also has global touring experience as both support act & headliner, performing 700+ shows in 15 countries with multiple multi platinum artists including Slayer, Megadeth, Disturbed, Anthrax and more.

Cliff also has extensive experience as both voiceover talent & session musician, having recorded with Mattell, Midway Games, WWE & Music Choice.