Megan Estrada

Megan is a marketing veteran with over 17 years of brand strategy, digital marketing, and paid media experience. She is currently the Head of Consumer Marketing for LTK, the world’s largest contextual shopping platform. In this role, Megan leads the strategy across all owned and paid marketing channels to engage, acquire, and activate users within the LTK platform.

Prior to LTK she held the role of Vice President of Media, Brand Marketing for MGM Resorts International, leading the brand and media strategies for the hospitality and entertainment company’s 27 destination resort brands across the domestic US, including Bellagio, MGM Grand, Mandalay Bay, ARIA, and Mirage. Directly responsible for producing a baseline of $400M+ in direct web revenue annually, she drove brand awareness and customer acquisition for the company’s 41,000+ hotel rooms, 400 food and beverage outlets, 350 retail outlets, 4 major entertainment venues/arenas and MGM’s sports betting app, BetMGM.

In her tenure at MGM Resorts, Megan built the first ever brand campaign to reposition the MGM parent brand from a legacy hotel and casino company to a leading global entertainment company, including a multi-channel national marketing plan with takeovers across broadcast, out of home and digital channels. Megan opened the T Mobile arena and three multi-billion-dollar resorts in Nevada, Washington DC and Maryland, leading the paid media and brand strategies for both the launch and sustaining marketing plans.

Prior to joining MGM, Megan led digital marketing, media strategy, and digital business development for R&R Partners, an independent ad agency known for creating the ad campaign “What Happens Here, Stays Here” for the Las Vegas Convention and Visitors Authority (LVCVA). Megan managed digital marketing and media teams across 9 offices in the US and Mexico, while simultaneously running point on the digital media strategies for the LVCVA, MGM Resorts, Boeing, Western Digital, Diageo, NHL and Allegiant