Darlene Fiske

Darlene Fiske is co-founder of S’Well The Agency, a national PR and communications firm specializing in the $4.4 trillion global wellness economy. A self-proclaimed spa junkie, she has served on the marketing task force for the International Spa Association, is currently on the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences such as SXSW, IECSC, and ISPA and has written for a variety of publications including FathomAway, Organic Spa, Spa Opportunities and Forbes. Respected by the country’s top media professionals, she has been referred to as the “Unicorn PR Gal” by the press.