photo of Mathieu Lacrouts

Mathieu Lacrouts


Mathieu Lacrouts is the co-founder and CEO of, the first communications group dedicated to esports and gaming, comprises of three companies:

> — An award winning agency delivering creative ad campaigns to esports fans and gamers. Clients include Nestlé, HP, Domino’s and more.

> — A full-service media buying agency dedicated to broadcasting tailored ads to esports fans and gamers. Clients include Riot Games, Sloclap, G2 esports and more.

> — A production studio specialized in delivering crafted content for esports fans and gamers, with an ambition to bring Virtual Production to the sector. Clients include Ubisoft, Logitech, Epic Games and more.

Mathieu started his venture into gaming back in 2004 when he started playing Counter-Strike. He then attended his first tournament game in 2006 and has been an esports fan ever since. Coming from a traditional advertising background working for brands like Netflix, Red Bull, Pathé, or Warner, he wondered why no brands were producing creative and authentic content for gamers like himself - which, in 2015, led to the creation of the first ad agency dedicated to gaming & esports: Hurrah.

The name was inspired by the intense emotion fans feel when watching a game, and Hurrah was uniquely positioned to support mainstream brands in their gaming and esports endeavors. Seven years later, and after successful collaborations with blue chip brands like Coca-Cola, BNP Paribas, or Renault, Hurrah went from a creative ad agency to becoming the first communications group dedicated to gaming & esports.

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Events featuring Mathieu Lacrouts
Events featuring Mathieu Lacrouts