Sarela Herrada

Sarela Herrada is the co-founder of SIMPLi, an ethically-sourced ingredients company with a larger mission of fixing the biggest issues facing our global supply chain today (climate change, food fraud, and farmer inequity). Sarela focuses on domestic and international operations, marketing and sales, and has contracted over $150M+ in purchasing spend and developed relationships with more than 200 suppliers.

Born and raised in Peru, Sarela’s family owned and operated a chicken coop in the outskirts of Lima, where she experienced at a young age the hard work and unfairness in the farming industry. In 2006, her move to the United States sparked her passion to transform our global supply chain for the better, leading her to eventually co-create SIMPLi with her partner Matt Cohen.