Maxwell Kelley

Max is an Emmy-nominated video producer and social media expert passionate about exploring new media types, and creating unique content designed for specific digital platforms. At ESPN, he helps lead a team that manages 60 accounts with over 250 daily posts across Instagram, Facebook, Twitter, Snapchat and TikTok. Max focuses on audience growth through the lens of diversity, equity, and inclusion with a constant pursuit of promoting stories about athletes from all walks of life.

After getting inspired by the article “Make this the season we end discriminatory sports coverage”, Max has implemented new data-tracking methods and processes with the ESPN social team to specifically monitor the balance of race and gender in posts shared. He hopes that the work here helps bring balance to the coverage of the WNBA, women’s sports, and beyond.