Andrew Ku

Andy Ku is a successful serial entrepreneur in social media and gaming. He founded Unmatereality (UMR), a 3D digital platform, with a mission to transform today’s retail experience by combining mobile gaming with virtual and physical products and environments in luxury e-commerce.

After completing degrees in architecture and urban planning from Cornell and Harvard, Andy pioneered social gaming in his first company, Nurien Soft, which was sold to Netmarble, one of the world’s biggest gaming companies. He has also partnered with gaming titan David Jones, the creator of “Grand Theft Auto”, in Realtime World Asia, a joint venture that was subsequently acquired by David Jones and NEA. Following this, Andy founded BlueArk Global, a mobile media, education and game services company that has collaborated with leading international entities such as Viacom, Nickelodeon, Cartoon Network, XIX Entertainment. BlueArk was the precursor to Unmatereality, which is based in Singapore.