photo of Will Page

Will Page

Author and Former Chief Economist of Spotify
Pivotal Economics

Will Page is the author of the critically acclaimed book Tarzan Economics, which has been translated into five languages and published in paperback under the title Pivot. As the former Chief Economist of Spotify and PRS for Music, Will pioneered Rockonomics. At PRS, he published work on Radiohead's ‘In Rainbows’ and saved BBC 6Music. At Spotify, he uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will is a regular contributor to the BBC, Financial Times and The Economist. He is a fellow at the London School of Economics, Edinburgh Futures Institute and the Royal Society of the Arts.

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