Eijiro was born and raised in Tokyo. He was educated first at the University of Tokyo and then at the Stanford Graduate School of Business. After graduating, he dedicated over a decade to the tea business in both Japan and the US. He led the successful launch of Iyemon Toku-cha (part of FOSHU: Food for Specified Health Uses) in Japan and later opened Stonemill Matcha in San Francisco—now one of the busiest matcha cafés in the world. Eijiro started Cuzen Matcha to pursue his passion for making authentic matcha accessible to more people.
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