Yasmin Borain

For the past 20 years Yasmin's focus has been problem solving, experience design and innovation strategy. Innovation and problem solving for our future is what really excites Yasmin, as well as helping brands reinvent themselves in order to connect with customers in new and meaningful ways.

Yasmin leads teams and clients to be bold thinkers and tackle a broad range of strategic customer experience challenges across retail, finance, commercial, health-care, luxury and sports. Her projects have included retail strategies for Bang and Olufsen, new product development for Nike to vision work for Burberry and Unilever.