photo of Jessica Appelgren

Jessica Appelgren

VP Mktg Experience + Partnerships
Impossible Foods Inc

At Impossible Foods, Jessica led the launch strategy for communications and thought leadership, growing a team in global communications for the company, from launch in 2016 in foodservice in the US, to the current global scale across retail and foodservice. Jessica's focus areas have included founding the company's social good/ impact program, strategy / launch for Impossible's K-12 business and brand focus on kids, brand partnerships, PR, media relations, celebrity/ influencer programming, events, and sustainability. In her current role, Jessica focuses on building global recognition for the brand and mission of Impossible Foods, leading brand partnerships and brand experience. Prior to Impossible Foods, Jessica led agency teams in PR and marketing with a focus on cleantech, sustainable design and consumer products. Outside the office, Jessica channels her creative spirit and passion for food into competitive pie baking.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jessica Appelgren
Events featuring Jessica Appelgren