Duncan Crabtree-Ireland

Duncan Crabtree-Ireland is the National Executive Director and Chief Negotiator of SAG-AFTRA. He oversees the world’s most influential union of actors and media artists, representing over 160,000 members worldwide. Crabtree-Ireland was a key leader of the successful merger between SAG and AFTRA in 2012 and led the union’s historic 2023 TV/Theatrical Contract negotiations and strike. Crabtree-Ireland is a strategic and creative chief negotiator who has personally led or overseen contract negotiations for SAG-AFTRA’s Television/Film/Streaming, Video Games, Commercials, Music, Network Television, and Telemundo Spanish-language contracts, among others. Crabtree-Ireland also leads the union’s technology and innovation team, with a particular focus on artificial intelligence.