A research and insights veteran, Martin Eichholz, Ph.D., is responsible for MarketCast’s client services and growth initiatives for the company’s Technology and Games research practice. Martin most recently led the Kelton Global research and commercial teams as the Chief Insights Officer, where he established a reputation for being an innovative researcher and trusted advisor to marketing and research leaders. With research street creds, a love of all things games and tech, and decades of experience in client services, Martin is well versed in helping clients stay ahead of the disruptive forces shaping their landscape.
Prior to Kelton, Martin led video games research for Magid Associates, where he partnered with some of the biggest names in the space to better understand their audiences and identify shifts in gamer behaviors.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.