Lauren Mcguire

Lauren McGuire is the President of Made Music Studio, a sonic branding and design agency. An accomplished strategist and leader, she has been driving growth of the company since joining Made Music in 2011 through growth and innovation.

McGuire has overseen client relationships with AT&T, American Express, IMAX, Citi, Frito Lay, Univision and more. She has been featured in The New York Times and Adweek, and on stage at The 4As Accelerate, PSFK, and ESOMAR for her expertise on sound and audio for brands. She leads Made Music’s innovation by partnering with technology leaders to explore the future of audio in branding, entertainment, and spaces.

McGuire leads the company’s belonging, dignity, and justice initiatives (an alternative DEI approach created by Decolonize Design). This work has revolutionized hiring practices, PTO and parental leave policies with the goal of being an anti-racist company.