Carmen Simon

Dr. Carmen Simon is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works.
Carmen is the founder of Memzy, an agency that was acquired by Corporate Visions, and which helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.