Nicole Lazzaro

President & Founder
XEODesign Inc

Since 1992 Nicole Lazzaro has run XEODesign to unlock human potential through play. A world-renowned XR developer and innovator, Nicole designed the first iPhone game to plant 16K trees in Madagascar, and was the first person to use facial expressions to measure player reactions to discover the 4 Keys to Fun. Her work inspires millions of leading developers worldwide including The Sims, Myst, and Star Wars. One of the top 20 women working in video games Nicole’s work has been widely cited by global news media such as Wired, Rolling Stone, Fast Company, CNN, CNET, Wall Street Journal, and Samantha Bee. She has advised the Obama White House and the US State Department on the use of games to improve our world. Nicole is currently developing Follow the White Rabbit a mind-bending XR adventure about a magician whose magic one day suddenly works. (http://playwhiterabbit.com)

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