Fred Guttenberg

Orange Ribbons for Jaime

Fred Guttenberg began his public life after the murder of his 14-year-old daughter Jaime in the Parkland school shooting on Feb 14, 2018. The day after the murder, Fred decided to attend a public vigil in Parkland. While there, the Mayor asked him to speak. His words shook a nation and he has not stopped since. Prior to his daughter’s murder, Guttenberg’s professional life included over a decade of experience in sales and management with Johnson and Johnson, followed by almost 15 years as an entrepreneur, having built a business that consisted of 19 Dunkin’ Donuts, which he sold in November 2016. Fred and his wife Jennifer now spend time challenging our elected officials to do more. They began a 501(c)(3) organization dedicated to Jaime’s life called “Orange Ribbons for Jaime”, and Fred created a 501(c)(4) called “Orange Ribbons For Gun Safety”. Through the formation of the non-profit, this is now his full-time mission.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.