Piersten Gaines

Piersten Gaines is the Founder & CEO of Pressed Roots, a national chain of salons with highly-skilled, highly-trained stylists who know what textured hair needs to keep it healthy and gorgeous. Gaines speaks directly to the experience of women of color, providing a salon that respects their time and gives them not just great hair, but a pampered, elite salon experience replicable no matter where they travel. While pop-up salons have sold out in major cities across the country, her flagship salon opened in Dallas in March 2020 and has already earned accolades including Dallas' BEST SALON FOR TEXTURED HAIR in Best of Dallas® 2020 by the Dallas Observer and MOST HIGHLY RATED SALONS in NORTH AMERICA by Yelp.

A graduate of Columbia University and Harvard Business School, Gaines is transforming the salon experience for women with highly textured hair.