Christina is the CEO and Co-Founder of Willa's Plant Milk, which creates deliciously creamy oat milk using whole ingredients from nature in a zero food waste process.
Prior to co-founding Willa's, Christina spent 15+ years in marketing strategy, most recently as a Strategy Director at Anomaly, leading the Panera business and their Clean Food campaign, as they cleaned up their menu of all artificial ingredients and preservatives.
This experience taught her about Big Food first-hand and inspired her to join forces with her sister, Elena, and husband, Russell, to create a plant based food company prioritizing sustainability and health.
In winter of 2020, Christina was diagnosed with breast cancer and launched Willa’s in the midst of a pandemic while going through chemo, radiation and immunotherapies. Now cancer-free, this experience solidified her commitment to using ingredients with integrity that not only do no harm but actually do go for the health of people and the planet.
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