Genell Hoechstetter

Senior Creative Director
Meow Wolf

Genell creates experiences that bring people from all walks of life together and make it easier for them to dream. From studying art, languages, cultures and working abroad, she has made it her life’s mission to continually rediscover the commonalities of what inspires us as humans and transcends all barriers. What experiences elicit joy, curiosity, and a feeling of empowerment? Genell is also very passionate about science and technology. She has spent many years designing fireworks displays, laser shows, large-scale video experiences, and creating patented photonic technology. So far, “Photon Wrangling” – conducting a multisensory experience with multiple forms of light, has been a highly impactful and rewarding way to inspire and bring people together.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.