Signe Christiani

Signe is responsible for marketing and mobility solutions on behalf of Mercedes-Benz in the Danish market. She first took on her position more than nine years ago and she has therefore seen firsthand how demands from customers have shifted tremendously. What worked as a marketer yesterday does not work today, and Signe is therefore constantly predicting behavioral patterns within the customers and identifying new collaborations and ways of reaching them in a relevant and efficient way. Electric mobility is a strong focus point in Signe’s professional career and a personal passion of hers. With a true wish to contribute to clever solutions, Signe is devoted to playing a part in the big transition of the traditional automotive industry towards a more sustainable, personal transportation. Signe lives in the greater Copenhagen area in Denmark with her husband and their two boys and she hopes to own an electric version of a G-Class one day.