NFTs in Mktg: Fungibility in a Non-Fungible World

Recording: NFTs in Mktg: Fungibility in a Non-Fungible World, Date TBA

The advent of the internet revolutionized the way we obtain, interact with and transfer information. Today, blockchain, NFTs and web3 are redefining the way we create, own and transfer value. Long-standing marketing tactics are being challenged as we’re undoubtedly witnessing history unfold and the development of the foundation for V-Commerce.
Is this a fad or an opportunity for early adopters to exponentially benefit from?
Engaging with consumers in the Metaverse requires a seismic mental shift in marketing thinking with the flexibility and trust to allow one’s brand expression to be shaped by online communities.
Our panel will do a deep dive into this transformative technological shift & the impact it will have on culture, consumer behavior, sports fandom, gaming, music & art.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Liz Bacelar

The Estée Lauder Companies

Sosti Ropaitis

Medialink - A UTA Company

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Summit:

Finance 3.0 summit sponsored by Stellar

Level:

Intermediate